Brian Henning Kerr · Austin, Texas

I show up early.
Then I stay.

Founder of Fnatic Gear. Co-founder of Kava Labs and Eleven Zero. Today I run my company's back office with an AI operator I built, and this site is the case file.

3 frontiers 4 case studies 1 sentence typed on a phone to make this site
Scroll

01 · Track record

Three frontiers, same playbook

Every wild-west industry has the same shape. No experts yet, no gatekeepers, no curriculum. The people who learn while it's still embarrassing to be there end up at the front when everyone else decides it was real.

  1. Esports

    Fnatic and Fnatic Gear

    I joined Fnatic when the whole company was three people in a small office and "professional gamer" got laughs. I founded Fnatic Gear inside it and ran it as CEO while the sport grew into sold-out arenas. Nobody could hand me a curriculum for an esports hardware company, because none existed.

  2. Crypto · 2017

    Kava Labs

    I co-founded Kava Labs in 2017, before anyone used the word DeFi, and built through cycles that declared the whole industry dead more than once. The lesson repeated: watching a market and having skin in it teach you different things.

  3. Sport and AI · now

    Eleven Zero and Atlas

    Eleven Zero is a performance pickleball brand I build with my wife, Camila Zilveti, a touring pro. I work on materials and structure. Atlas is the AI operator I built to run everything around that work, and it is the third frontier I've stood in early.

"None of this required me to be the smartest person in those markets. I was not. It required me to be early, curious, and stubborn, in that order."

02 · Case studies

What I've built with AI this year

Four systems in daily use. Each one states the problem, what was built, the rule that makes it trustworthy, and where it stands.

Case 01

Atlas: an AI chief of staff with real keys

One operator, a full team's workload, and the human kept on every decision that matters.

Problem

A founder's week is a few hours of judgment buried under forty hours of operations. Ads, inbox, books, inventory, wholesale replies, follow-ups. The judgment is the valuable part, and it gets the least time.

Build

A dedicated Mac runs an agent around the clock. Its memory is a plain Markdown vault I own, not a vendor's database. It runs 109 scheduled jobs, works from written playbooks, and loads a researched knowledge base before it touches a field. It reports to a decision board in an iPhone app it built for me, with a desktop version for my PC.

The rule that makes it work

The limits were written before the keys were handed over. No email, post or DM starts without my approval, and one tap sends exactly the words I read. If I edit a message, it becomes a new card. Money stays with me except for narrow, capped exceptions defined in advance, and trades are never its call.

Result

My job became decisions. Most days that means a few cards on my phone, each with a recommendation, the reasoning, and two buttons.

Board

Reply · wholesale inquiry · drafted 07:42

Answer a club asking about demo paddles

To: head pro at a club

"Thanks for reaching out. Happy to get a demo set to your club so members can hit with them before they buy. Which week works for your clinic?"

Why: they asked first, and paddles in players' hands are the strongest proof we have.

Illustrative card. Tap a button.

The approval gate. The agent drafts; the human taps; the tap sends the exact text shown.
  • 109scheduled jobs
  • 13written operating playbooks
  • 2apps it built for me: iPhone and desktop
  • 1 tapbetween a draft and a sent message

A typical day, abridged

  1. Reads the overnight inbox and sorts what needs me from what it can handle.
  2. Checks ad pacing on Google and Amazon against yesterday's sales.
  3. Drafts three customer and wholesale replies. All wait for a tap.
  4. Rents a cloud machine for a paddle simulation batch, then shuts it down.
  5. Reconciles payouts and fees against the books.
  6. Writes the day's log and files every fact to the note that owns it.
Case 02

A paddle simulator calibrated to the lab

Physics for Eleven Zero's next paddles, tested on screen before a factory cuts a sample.

Problem

Paddle design usually runs on prototypes and feel. Each round means weeks of samples from a factory, and the feedback is a handful of opinions.

Build

A physics model of every Speed paddle, fit to independent lab measurements: rebound along the face, mass, balance, twist. A finite-element solver runs batches on rented cloud machines. A 3D viewer lets me aim a ball machine at any spot on the face and see the result. The first version of the viewer went from request to working in one night.

The rule that makes it trustworthy

Every number on screen carries a grade. Measured means a lab took it. Validated means the model reproduces lab data inside a proven error band. Predicted means nobody has measured that kind of thing yet. A release has to reproduce every measured point on file and pass physical sanity tests before anyone designs from it.

Where it stands

In progress. Our next paddle designs are being worked through it now, ranked against a written brief before any sample is ordered.

Ball speed off the face

100% of sweet spot

Measured Validated Predicted

Move across the face to aim.

Illustration only, not lab data. The real viewer shows each number with its grade.
Case 03

/deepen: expertise that compounds, open source

An agent skill that takes positions instead of summarizing the average view.

Problem

AI research tools lean on the majority opinion of a field, hedge every answer, and forget all of it by the next session.

Build

/deepen weights sources by a checkable track record rather than fame. It takes falsifiable positions, sends each one to an adversarial skeptic that searches for counter-evidence, and writes what survives into a knowledge base on disk. Run it again on the same topic and the base gets sharper, with a changelog of what changed and why.

Result

Released as open source. On my own hub it has built 39 knowledge bases, from ad auctions and wholesale distribution to sleep science and paddle engineering. My agent loads the matching one before it works in that area, which is why its first answer in a field is rarely a beginner's.

See the repo and a full worked example on GitHub →

Mastery

Playbook, failure modes, benchmarks, what would change its mind

Synthesis

Reconciled stances with calibrated confidence, each one red-teamed

Corpus

Primary sources, weighted by track record, every figure re-checked

Three layers, plain Markdown, built for a future model to load and reason over.
Case 04

Running a consumer brand with an agent

Eleven Zero sells on its own store, Amazon and through clubs. The agent reads every channel the same way.

Problem

A small brand lives on many surfaces at once, and each dashboard reports its own success. Read one channel at a time and you will cut the thing that was feeding another.

How it works

Before any cost or scale call, the agent has to name the mechanism behind the number, from live data. Then it places the channel on one map of the whole business: what it feeds beyond its own report, and what cutting it would starve.

Example

Its first audit found our Amazon ads costing about two dollars for every dollar of sales they drove, and a sales dashboard inflated by giveaway units. It paused every campaign, then changed how we read sales for good: cash only, giveaways out, and new spend judged on the sales it adds rather than the sales it sits next to.

The discipline

Before anything is made, the agent asks whether it should exist at all. A follow-up that only keeps a thread alive, or a post nobody would stop for, doesn't get drafted. Doing nothing is a real option, and often the best one.

One business Store Amazon Clubs Search Reviews Email
Channel numbers diagnose. Whole-company numbers decide.

03 · AI now

What I can build today

The tools change every few months. These are the things I do with them right now, in production, on my own business.

Agents with keys

Round-the-clock operators with real permissions, written limits, and a human tap on every new message.

Apps in a night

A native iPhone app, a desktop app and a 3D lab viewer, all built by the agent. The lab viewer went from request to working in one night.

Simulation

Physics models fit to lab data, solved on rented cloud machines that shut down when the batch ends.

Expertise on disk

Knowledge bases that take positions, get red-teamed, and grow sharper each run.

Model routing

The strongest current model does the thinking and checking. A second provider takes over only when the first is down.

Files I own

Plain Markdown, local history, encrypted off-site backups. If the agent vanished tomorrow, the record stays.

How I work with it

  1. Ask whether it should exist. A flawless version of the wrong thing is still wrong.
  2. Measurements beat models. When the simulation and the lab disagree, the lab wins and the model gets fixed.
  3. Judgment over process. When something breaks, fix how the agent thinks. Another checklist rarely helps.
  4. The send button stays human. Anything new that speaks for me waits for my tap.

04 · Contact

Building at a frontier?
I'd like to hear about it.